In the group we looked at secondary research, that had been collected by the UK Film Council. We are looking for our key demographic data.The genre we are looking for is Action.
Action however is a little lower down with a 50% ranking. However this is still quite a high percentage.
From this data collection sheet we have the general publics view on what they're favorite film genre is. We can see that 20% of the populations favourite film genre is Action.
This data sheet tells us what sort of people favourities Action films.In this case for Action it is under 35 year old males who are parents and are lower class.
The Target Audience we are wanting to aim for are under 35 males, who are parents and lower to middle class. Our secondary Target Audience would be over 35 males, it isn't important if they are married or not and who are middle class.
The Target Audience we are wanting to aim for are under 35 males, who are parents and lower to middle class. Our secondary Target Audience would be over 35 males, it isn't important if they are married or not and who are middle class.
Needs a definitive conclusion saying who your primary target TA is (and possibly secondary too)
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