Target Audience Member profile

For the target demographic member, I have chosen my cousin Nick Gartrell. He used to be a sales manager but now is a full time dad. He is in the middle class category C1, Nick is of the appropriate age of 34 and male gender who is married and has child. When I interviewed him on Facebook I asked him questions about what films genres he likes and which films. What music he likes, brands and what does he like to do in his spare time. I also asked him what he likes to see in an action film and what he doesn't like to see. I am using this information to get an idea of what my perfect demographic person likes and wants.

Films and Genres: When I asked Nick what type of film genres does he like his first choice was action. I then proceeded to ask him what action films does he like, he said Skyfall. The Expendables 2,The Bourne Identity and Inception. He said he also likes Thriller and Comedy. These two genres here a rather un-important for our research.

Action films: Seen that Nick seems to favourite Action films I wanted to know what does he like to see in an action and what doesn't he like to see. Nick said " What I think makes an Action film good is the actors, without the key well known actors an action film will never be good." Some of his favourite actors are: Bruce Willis, Silvester Stalonne, Matt Damon and Daniel Craig. "The reason for the actors being key is because they have a personality that is defined and is one with the character". Nick also talks about what he likes to see in an action film: explosions, fighting that gets you on your toes, small amounts of dark humour, death and car chases. 

Music: Nick likes Adele which goes hand in hand with the Film Skyfall that has the song from Adele Skyfall in it. He said that the song from Adele is the best theme tune for the film Skyfall because of the deep meaning and character behind the lyrics. I asked Nick what sort of sound track does he like to hear in an action film. He likes a sound track that sets the theme and the ambiance of the film. I then asked can you give on specific sound track that would best describe this and he said the sound track to The Expendables 2 (http://www.youtube.com/watch?v=BFXQrgdg2t8). This sound track is very up beet, with fast moving action that gives a sense of danger. It sets the mood of the film and brings to the film more action feel to it.

As the interview took it's course i discovered that in Nick's spare time he likes to watch TV, go shopping and surf the Internet. This is very good information for me because it means I can have an idea of where I will advertise my production. The advertisement of my production is the key to unlock success or failure. If the advertisement is bad then my production will fail and I shall loose lot's of customers. From what Nick has said I know that I need to advertise on the Internet, in shopping mauls and on the TV. I also found out that Nick likes the brands: Samsung, Sony, Apple, Quicksilver... by knowing what sort of brands Nick likes I can deduct that definitely Samsung and Sony are possible companies that I could have a deal with that in their stores that on every TV they sell that on the up-coming month to the release of the film that they show my trailer. This is another form advertising meaning more people are likely to watch and know about the film.